Dr. Ebru Geren
A digital welcome for a medical aesthetics clinic
We brought the clinic’s expertise, elegance and its patients’ questions together in one place. The goal is simple: the right person finds the clinic, trusts it and requests an appointment with ease.
What were we aiming for?
In medical aesthetics, decisions are made on trust. Every part of the site answers one question: “Is this clinic right for me, and how do I get there?”
A first impression that builds trust
The doctor’s profile, the clinic’s real atmosphere and a calm, elegant design. Informative language without exaggeration.
Starting from the patient’s concern
Patients arrive with a concern, not a treatment name: acne scars, sagging, pigmentation. The treatment guide shows the main and supporting methods for each.
Being found
Dedicated, carefully written pages for every treatment, device and concern — so the clinic appears with accurate information in local searches and in AI assistants’ answers.
Turning visits into appointments
One-tap call, WhatsApp and appointment request on every page. “Open now” status and the chosen treatment pre-filled in the form.
Patients from nearby provinces
Distance, travel time, directions and visit planning for visitors from Mersin, Osmaniye, Hatay, Gaziantep, Kahramanmaraş, Niğde and Kayseri.
Seeing what works
Consent-based analytics show which page, treatment and city brings appointment requests. Decisions based on data, not guesses.
Finding the clinic became an experience
The biggest question for out-of-town patients: “Where is it and how do I get there?” We rebuilt the clinic’s surroundings as a night-time model. The 9th floor of Gezerşen Plaza glows; Ziyapaşa Boulevard, Atatürk Park and the Talip Aksoy Mansion stand as familiar landmarks.
- Visitors rotate and zoom to recognise the building and its surroundings
- Street and park names they will see on arrival
- One-tap directions; a classic map is one click away
- Smooth on phones; falls back to a simpler view on weaker devices
The patient journey, end to end
A visit that starts with curiosity ends with an appointment. The next step is always one tap away.
Patients search in their own words and find the right answer
Typos, everyday language and city names are understood. Search leads to the right treatment, the related concern or travel information; unanswered searches are logged and shape new content.
- Instant results as you type
- Tolerant of typos and everyday language
- City names bring travel info, price questions get an explanation
- Unanswered searches become new content ideas
A 73-second tour of the site
From words written in sparkles to the golden-particle process, from smart search to the 3D city map: we toured the site from a patient’s phone. Narrated (Turkish) with background music; 9:16 for social media.
- Sparkling intro and patterns
- Smart search: “acne scar mersin”
- Treatment and device pages
- A tour of the 3D city map
Most patients arrive on a phone
The site was designed phone-first. Pages are prepared in advance and open instantly on tap. One-handed call, WhatsApp and booking; the map and guide are comfortable to use by touch.
Trust and compliance, built into the design
Declining cookies is as easy as accepting. Visitors without consent are counted anonymously.
The appointment form never asks for health information, and says so clearly.
Facts, not promises: what each treatment is, who it suits and how it proceeds.
Respects reduced-motion settings, keyboard navigation, readable contrast.
Screens from the site
- Client
- Dr. Ebru Geren Medical Aesthetics Clinic
- Location
- Seyhan / Adana, Türkiye
- Sector
- Healthcare · Medical aesthetics
- Scope
- Strategy, content architecture, design, development, search visibility, analytics
- Launch
- 2026
- Address
- drebrugeren.com.tr ↗
Planning a similar website for your clinic or business?
Trustworthy design, content that gets found and a journey that turns visitors into customers — from one team. Let’s talk about your goals.